11 Lenses curated to not only design by, but to also look through in the evaluation of designed experiences.
An ever evolving collection of design goals and tenets adopted over my career.
Principles curated to not only design by, but to also use in the evaluation of designed [digital] experiences.
Experiences should be...
Promoting a clear, primary purpose, supporting the "Why" behind the experience. Focused on the benefit – while aligning with top tasks.
Providing quick and easy information processing.
User behavior should be used to inform a contextual experience that is tailored to one's goals; yielding levels of hyper-personalization.
Validated and verified with insights – qualitative and/or quantitative.
Clear & Concise
Content is not filler, nor is it meant to support the design. Copy (text) is the unsung hero of the experience; however, that content should be distilled and simple.
Integrating the appearance with the function.
Geared towards speed and efficiency – with consideration of device and use case.
For one and for all – ensuring experiences are accessible by everyone.
The experience should align or surpass user expectations.
In the event of things failing (and they always do in some way or another), they should fail gracefully.
Nothing worse than a solution in search of a problem – Start with the problem, not a solution.
The UX Honeycomb has become quite rooted in the industry. Applied to those facets, these lenses can provide a bit more granular direction on how to impact certain areas of the overall experience.
Facet of User Experience Design. Peter Morville, 2004
Small amendment to the classic diagram - improving connections.
Katerina Karagianni, 2018
Plotted UX Lenses
A collection of mental lenses to consider when designing or evaluating experiences.
Damien Dalli, 2020
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