About Me

By experience, I'm a UX Leader.
In my mind, I'm an Experience Designer.
In my heart, I'm a user.

Currently serving as...

Group Director, User Experience at INNOCEAN USA
 – an agency that services such clients as Hyundai, Genesis Motors, and Signature Kitchen Suites – where I lead a diverse team of UX practitioners.
Over the last 20 years, I have strived to understand people and create experience solutions that solve problems – so users meet their goals and businesses have success.

I've led multifaceted teams – practitioners of UX, web/mobile interface design, and development (singularly and concurrently) – and have continued executing alongside them, with similar and complementary skill sets.

At INNOCEAN USA, me and my team's primary focus is on supporting and enhancing various digital channels, for multiple clientele – recently including two large automotive brand website redesigns and re-platforms. However, my favorite solution I played a core role in resulted in an Uber-like Test Drive experience called, "Hyundai Drive" – that improved the car shopping experience by bringing the Test Drive to the shopper directly. 

While managing teams, I have worked to improve processes for everyone (even beyond my direct team), and thus enhancing the quality of the type of work we do – through the integration of such platforms as: InVision (for collaboration + rapid prototyping), Sketch (for UX and UI efficiencies), UserTesting.com + Optimal Workshop (for qualitative research), Hotjar (for behavioral analysis), and Overflow (for enhanced user flows).

Additionally, having Co/Founded startups (myLanguage / Vocre, AnythingAfter) – this gave me the opportunity to present associated products and thinking, speaking in multiple countries, to thousands of people; while also being honored with such awards as, Audience Choice and Best Mobile App at TechCrunch Disrupt SF.
Over the last 20 years, I have tried my best to understand people and do what I can to help solve their problems and meet their goals.

I've led multifaceted teams – practitioners of UX, web/mobile interface design, and development (singularly and concurrently) – and have continued executing alongside them, with similar and complimentary skillsets.

While managing teams, I have worked to improve processes for everyone (even beyond my team), and this enhancing the quality of the type of work we do – through the integration of such platforms as: InVision (for collaboration), Sketch (for UX and UI efficiencies), UserTesting.com + Optimal Workshop (for qualitative research), and Hotjar (for behavioral analysis).

Additionally, having Co/Founded startups (myLanguage / Vocre, AnythingAfter) – this gave me the opportunity to present associated products and thinking, speaking in multiple countries, to thousands of people; while also being recognized with such awards as, Audience Choice and Best Mobile App at TechCrunch Disrupt SF.
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Recommendations

I've been lucky enough to work along side some very talented individuals – here are some of their kinds words.
Photo of Jonathan Farjo

Jonathan Farjo

Chief Product Officer at LunarCRUSH
Jonathan managed Damien directly
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
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AJ Karim

Executive: Integrated Production, Digital Transformation, Innovation & Strategy
AJ was senior to Damien but didn’t manage directly
"I had the pleasure of working with Damien for several years while at Innocean/Hyundai. We worked together closely on enhancing process and establishing a test & learn culture and pushed innovation and creative technology. Damien was always a trusted confident and partner. I couldn't recommend him more highly. He always had an approach to enhance the user's experience through any product we developed albeit screen or channel. His goal is to advocate for the user, and use data, trends, and insight to develop a strategy that helped create the best possible experience we can develop - but he wasn't done there. He would constantly review and discuss, test and enhance... Damien is a pro, one of the best I have ever worked with - extremely technical, entrepreneurial spirit, and very creative. Highly recommend."
Photo of Joe Vezzani

JOE VEZZANI

CEO at LunarCRUSH
Damien worked with Joe in the same group
"I spent 4 years working directly with Damien. He is a class act and extremely fun to work with. Damien is someone who is truly able to create something from nothing. He is a patient, strategic thinker who also has the execution chops as a unicorn designer/developer/ux/ui. He's the guy that get's it done. I'm excited for the opportunity to work with him again in the future."
Photo of David Broscow

David Broscow

Vice President, Data Science & Analytics at INNOCEAN USA
David was senior to Damien but didn’t manage directly
"Damien Dalli brings incredible depth and strength to Innocean. I have been impressed with the following attributes that he contributes to the agency:

Proactiveness – Damien is responsible for the Hyundai and Genesis User Experience team, however when approached with an opportunity to provide direction on an extended client’s 2.0 web site relaunch, he willingly jumped in to assist. His team was at full capacity, however he went above-and-beyond to provide a thorough assessment, and spent time with the client reviewing his written recommendations for changes that would significantly improve the overall consumer website experience.

Focus on the client – Damien recognizes that helping his client succeed makes him and Innocean strategic partners. In the aforementioned project, he provided his recommendations in a collaborative & helping way. While it was clear that there were meaningful deficiencies in the content and planning of the website relaunch, he explained his ideas in a way where the client understood that they could make course corrections. Equally, his recommendations were fully documented, structured and clearly articulated. The customer had the opportunity to implement these changes and be viewed as a hero within their organization.

Expertise – Damien has exceptional experience in his area of focus. Beyond this, he possesses a strong capacity to apply his skills & understanding to improve outcomes for Innocean’s advertisers and marketers. His knowledge allows him to make significant contributions towards any team. Importantly, he has had strong exposure to adjoining business areas, such as interactive creative design, application development and web analytics.

Leadership – Damien has demonstrated ability to manage a large workload while maintaining structure, a collaborative work environment and prioritization against his team’s most critical responsibilities. His team works cohesively and positively supports one another in achieving their objectives."
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More Personally?

When I'm not working...
I am married to my love I have known since high school – married for X years, together for Y.

I am father of one (son, 3 years old) – with one on the way, due June 2020.

I have a dog (6 years old), Basenji.

I grew up playing Tennis since I was 4 years old; can serve ~135mph.

Love hiking; favorite location, Zion (Angel's Landing).

Next: Skills that pay the bills.

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I love discussing new ideas, solving problems and bringing concepts to life. Reach out and let's make something awesome together.
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