About Me

I love a good problem to solve.

Damien Dalli Headshot

My name is Damien Dalli and I'm an interdisciplinary designer and design leader who loves solving problems – creating digital experiences so that users people can meet their goals and businesses have success.

Over the last 20 years I have worked dynamically with a wide range of companies, including: Hyundai, Genesis Motors, KIA, Signature Kitchen Suite (LG), Notable Solutions (Nuance Communications), Toshiba, Lincoln Financial, CANVAS Worldwide, Orange Label Advertising, D&K Engineering, numerous startups and more.

As a User Experience and Design Director, I have built and led multifaceted teams of UX, UI, User Research and Development (singularly and concurrently) [largest managed being a team of 10] – and have continued executing alongside them, with similar and complementary skill sets.

As a Co/Founder and Chief Product Officer (CPO) of startups (myLanguage / Vocre, AnythingAfter), the fast-paced environment granted me tremendous learnings and new perspectives when creating, launching and marketing products, plus the opportunity to speak in multiple countries, to thousands of people, sharing associated thinking; while also being honored with such awards as, Audience Choice and Best Mobile App at TechCrunch Disrupt SF.

Currently, me and my team are focused on enhancing various digital experiences; recently including two large automotive brand website redesigns and re-platforms. In addition to those redesigns, an exciting product I played a core role in was an Uber-like Test Drive experience called, Hyundai Drive – that improved the car shopping experience by bringing the Test Drive to the shopper directly.

Outside of work, I love spending time with my wife (best friend and high school sweetheart), two young sons, our dog, "Lord Remington" (Basenji); going hiking, watching movies, playing tennis, and more.

Download Resume
Currently serving as...
Group Director, User Experience
– where I lead a diverse team of UX practitioners.


User Research
UX Strategy
UX Design
Information Architecture
UX Writing
A/B Testing
Heuristic Analysis
User Interface (UI)
Interaction Design
UX Engineering
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Industries Served

Automotive (Mass Market + Luxury)
Legal Services
Luxury Appliances
Online Classifieds
Language Translation

my Process

I follow a rooted design process.

When solving problems, a process or framework is important, especially to instill or maintain structure and ensure thinking is validated. Otherwise it is easy for teams to create solutions that are in search of a problem, instead of the other way around.


What is the problem?


How can we solve it?
(Conceptualize + Design)


Why is it important?


Does it work?


How can we build the solution?
(Prototype, Design + Develop)


What is the problem?


Why is it important?


How can we solve it?
(Conceptualize + Design)


How can we build a solution?
(Prototype, Design + Develop)


Does it work?


I have been lucky enough to work along side some very talented people – here are some of their kinds words.
Photo of Jonathan Farjo

Jonathan Farjo

Chief Product Officer at LunarCRUSH
Jonathan managed Damien directly
"Damien is an incredibly talented design leader who is capable of executing and managing through the most complex, enterprise-scale projects. He thinks deeply through every scenario and always looks to incorporate user feedback into everything that he and his team dream up. Any company would be lucky to have Damien on their team."
Photo of AJ Karim

AJ Karim

Executive: Integrated Production, Digital Transformation, Innovation & Strategy
AJ was senior to Damien but didn’t manage directly
"I had the pleasure of working with Damien for several years while at Innocean/Hyundai. We worked together closely on enhancing process and establishing a test & learn culture and pushed innovation and creative technology. Damien was always a trusted confidant and partner. I couldn't recommend him more highly. He always had an approach to enhance the user's experience through any product we developed albeit screen or channel. His goal is to advocate for the user, and use data, trends, and insight to develop a strategy that helped create the best possible experience we can develop - but he wasn't done there. He would constantly review and discuss, test and enhance... Damien is a pro, one of the best I have ever worked with - extremely technical, entrepreneurial spirit, and very creative. Highly recommend."
Photo of Fabian Biedermann

Fabian Biedermann

Digital Account Director, Hyundai at INNOCEAN USA
"Damien's depth of knowledge and experience in UX design, research and engineering were an incredible resource during the website redesign project. He continuously provided immense value as a strategic thinker and was always committed to achieving the highest quality results.

Damien has a passion for working collaboratively to solve challenges. He is very approachable and brings a high positive attitude to the workplace. He has built excellent rapport with clients and colleagues alike.

Furthermore, Damien is a strong people manager who truly cares about his team. He has a natural skill and ability to build a positive and supportive culture within his team. He is committed to his team to enable individuals to grow, take responsibility and deliver."
Photo of Joe Vezzani


Damien worked with Joe in the same group
"I spent 4 years working directly with Damien. He is a class act and extremely fun to work with. Damien is someone who is truly able to create something from nothing. He is a patient, strategic thinker who also has the execution chops as a unicorn ux, ui, designer and developer. He's the guy that get's it done. I'm excited for the opportunity to work with him again in the future."
Photo of John Hall

John Hall

Partner at TiggBee
John was a client of Damien's
I’ve worked with Damien on several projects and bar none, he’s one of the most talented designers and user experience experts I’ve worked with. He’s quick to understand the business goals and objectives and the value propositions of our products and services. Despite the dozens of web development firms we’ve worked with, Damien always come up on top impressing the team with his artistic design and UX skills. I would highly recommend Damien.
Photo of David Broscow

David Broscow

Vice President, Data Science & Analytics at INNOCEAN USA
David was senior to Damien but didn’t manage directly
"Damien Dalli brings incredible depth and strength to Innocean. I have been impressed with the following attributes that he contributes to the agency:

Proactiveness – Damien is responsible for the Hyundai and Genesis User Experience team, however when approached with an opportunity to provide direction on an extended client’s 2.0 web site relaunch, he willingly jumped in to assist. His team was at full capacity, however he went above-and-beyond to provide a thorough assessment, and spent time with the client reviewing his written recommendations for changes that would significantly improve the overall consumer website experience.

Focus on the client – Damien recognizes that helping his client succeed makes him and Innocean strategic partners. In the aforementioned project, he provided his recommendations in a collaborative & helping way. While it was clear that there were meaningful deficiencies in the content and planning of the website relaunch, he explained his ideas in a way where the client understood that they could make course corrections. Equally, his recommendations were fully documented, structured and clearly articulated. The customer had the opportunity to implement these changes and be viewed as a hero within their organization.

Expertise – Damien has exceptional experience in his area of focus. Beyond this, he possesses a strong capacity to apply his skills & understanding to improve outcomes for Innocean’s advertisers and marketers. His knowledge allows him to make significant contributions towards any team. Importantly, he has had strong exposure to adjoining business areas, such as interactive creative design, application development and web analytics.

Leadership – Damien has demonstrated ability to manage a large workload while maintaining structure, a collaborative work environment and prioritization against his team’s most critical responsibilities. His team works cohesively and positively supports one another in achieving their objectives."
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More Personally?

When I'm not working...
I am married to my love I have known since high school – married for X years, together for Y.

I am father of one (son, 3 years old) – with one on the way, due June 2020.

I have a dog (6 years old), Basenji.

I grew up playing Tennis since I was 4 years old; can serve ~135mph.

Love hiking; favorite location, Zion (Angel's Landing).

Next: Skills that pay the bills.

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I love discussing new ideas, solving problems and bringing concepts to life. Reach out and let's make something awesome together.